The one skill you’ll need to succeed in an AI world

robot looking at blackboard

As a communications professional, I’ve always believed my greatest skill was the ability to listen and ask questions.

It has served me well in my career. In the age of artificial intelligence, I predict the ability to ask good questions will become the most important skill crossing nearly every profession.

In case you haven’t experimented with ChatGPT or any of the AI programs yet, the way it works is you ask a question, and the program uses machine learning to generate information. Just like any program, the quality of the output is 100% determined by the quality of the input. The more detailed, descriptive and targeted the prompt, the more accurate and helpful the result.

The possibilities are endless, just like the number of results you can receive. I know colleagues who now keep detailed spreadsheets of prompts to ask ChatGPT and similar programs. Here is an example of career-based prompts from Chris Donnolly for job hunting, expanding your network or updating your resume, a good one to keep handy since many of us could be out of work soon thanks to AI.

The key is to be as detailed and specific as you can. OpenAI recently unveiled its new video AI generator called Sora. At the launch, CEO Sam Altman asked people to send in prompts for Sora to demonstrate their ability to create videos in seconds. Here is a Twitter/X post with one of the videos based on the prompt:

“Beautiful, snowy Tokyo city is bustling. The camera moves through the bustling city street, following several people enjoying the beautiful snowy weather and shopping at nearby stalls. Gorgeous sakura petals are flying through the wind along with snowflakes.”

Scary isn’t it? And just like buyer beware, prompter beware. You can never completely trust the information you receive.

A lawyer in BC recently used ChatGPT to prepare legal briefs in a family law case. The brief cited cases that never existed. She was ordered to pay special costs in the case to opposing counsel and is under investigation by the law society for her actions.

Just like every new technology, we will need to navigate the ethics of AI and find the right balance and place for it in our lives. As I’ve been grappling with how to use it professionally and personally, I’ve decided not to use it for any creative projects unless it is to do research so my own thoughts, words and voice are represented in my work.

This blog is called the #HappyAct for goodness sake, so I thought I would end this week’s post on a positive note. I asked Bing Copilot, “I’m a communications specialist working in a small rural municipality. How much time before my job becomes obsolete due to AI?” I’ve shared the response it gave below.

The final line was “Remember, the future isn’t about humans vs. AI; it’s about humans collaborating with AI to achieve better outcomes. 🤝

Wait a minute. It didn’t answer my question. I guess machines are more like humans after all (time to brush up my resume…)

Bing Copilot response

“As a communications specialist working in a small rural municipality in Ontario, your role involves critical human skills that are not easily replicated by artificial intelligence. Let’s explore this further:

  1. Contextual Understanding: Your job requires understanding the unique context of your municipality, its people, and their needs. AI can process data, but it lacks the empathetic understanding that comes from human experience.
  2. Effective Communication: Your ability to convey information clearly, tailor messages to different audiences, and build relationships is invaluable. While AI can generate text, it often lacks nuance and emotional intelligence.
  3. Creativity and Adaptability: As a communications specialist, you adapt to changing situations, create engaging content, and find innovative ways to connect with residents. AI can’t match human creativity and adaptability
  4. Community Engagement: Building trust and engaging with the community is a core part of your role. AI can’t attend town hall meetings, listen to concerns, or build personal connections.
  5. Ethical Decision-Making: You navigate ethical dilemmas, handle sensitive information, and make judgment calls. AI lacks moral reasoning and can’t weigh complex ethical considerations.
  6. Local Knowledge: Your understanding of local history, culture, and politics is irreplaceable. AI lacks this context.

Predicting obsolescence is challenging, but here’s the optimistic view: AI can enhance your work by automating repetitive tasks, analyzing data, and suggesting content. However, your uniquely human skills will remain essential. As technology evolves, consider upskilling to stay relevant. 🌟

Remember, the future isn’t about humans vs. AI; it’s about humans collaborating with AI to achieve better outcomes. 🤝

Read part 1 on AI from last week: My new love-hate relationship

My new love-hate relationship

AI generated image of the author where the prompt was to make me look 30 years younger

I have a new love-hate relationship in my life and it’s not with a person. It’s with a machine with the initials AI.

Artificial intelligence and machine learning have rapidly inserted itself into our lives. Almost every cloud program I use at work now has AI built into it making my life easier. If I’m designing a flyer, Canva knows exactly how I want to line up elements on the page.

Bing Copilot is my new best friend. If I need some ideas for an interactive exercise to do at a trade booth on recycling or emergency preparedness, I just ask my trusty copilot to come up with some creative ideas.

It wasn’t always this way. I remember my first few run-ins with snarky chatbots (check out my 2019 post, How to make friends with the bots).

But now it seems like we have crossed over to the dark side of AI. Last week, I listened to a webinar featuring Alex Sevigny, Associate Professor of Communications Management and Communication Studies at McMaster University. He said AI adds automation and scale to the digital world we already live in but now “we are moving into a world of machine-learning persuasion and it’s terrifying.”

This world of persuasion includes thieves, virtual influencers created to sell us products, and deepfakes.

Kingston Police recently issued an advisory about a deepfake deception scam, where scammers faked an entire video call. The scammers were able to steal over 200 million Hong Kong dollars by emailing an employee and pretending to be their Chief Financial Officer.

An Air Canada chatbot recently gave a passenger wrong information about a bereavement fare. This in and of itself is not newsworthy (humans give wrong answers all the time). What was newsworthy and concerning was Air Canada said it wasn’t responsible for the information the chatbot gave out. Air Canada argued that its AI-fueled chatbot was “responsible for its own actions” and that the airline can’t be held responsible for what it tells passengers.

Let’s pause for a moment to let that one sink in. A company that programmed a machine is claiming it’s not responsible for the machine anymore because it has a mind of its own.

Even more disturbing to me was seeing the whole new crop of virtual online influencers who are trying to persuade us where to shop, what to wear and how to live your lives.

Here’s Bermuda, one of the older virtual influencers. She made her debut online in December 2016 and identifies as a robot woman who wants to motivate young entrepreneurs to go after their business goals and is pursuing a music career, recently releasing a cover of Under the Bridge by the Red Hot Chilli Peppers on Spotify. 

Virtual social influencer Bermuda

Thalasya here travels across Indonesia where she was created exploring its sites and shops. Since travelling is expensive, she funds her hobby advertising for hotels, restaurants and even health pills and has her own clothing store, Yipiiiii.  

Virtual influencer Thalaysa

What the absolutely f**k?

We are officially now living in a world where we can no longer trust what or who we see in the online world.

The ethics of AI will be our next big albatross to slay, but at least we have some giants taking up the fight.

This month, Taylor Swift took legal action against the AI beast after sexually explicit AI graphic-generated images of her were published on Twitter/X and later taken down. Even the White House commented on the story as governments grapple with how to protect basic human rights like privacy and copyright.

We are at the infancy of understanding how AI will impact our society. I’m glad I’m nearing the end of my professional career in communications, but there is one thing I know for certain.

When it comes to my personal life, my default will be to live in the real world where I know people are real and genuine.  

Ed note: The above image of myself was generated using an AI image program called Facet AI. I did a quick frame around my face and asked it to make me look 30 years younger. This was the result. I should add just as I was about to publish this week’s post, my handy AI Assistant in WordPress asked me if I wanted to check my spelling and tone before publishing.

Next week: Check back for Part 2: The one skill you’ll need to succeed living in a world of AI