There’s a saying in sports. There’s no “I” in the word team.
Watching a team come together and work magic is…well, in a word, magical.
This past week, our Empire Life United Way committee and team wrapped up its annual United Way campaign. Our goal was $240,000 and we blew it out of the water, raising more than $260,000. The money is still coming in.
Those of us who have been involved in our United Way campaign for many years have been asking ourselves, what did we do right? What was the magic formula and how do we replicate it next year?
While I think there were many things that made this year’s campaign a success, having a strong team in place was key.
It’s always interesting working with teams and volunteers. Some people prefer to work diligently behind the scenes on a specific task; others are happy to pitch in where needed, while others are more comfortable taking a leadership role.
When teams start working together, there’s always that initial adjustment period when people are trying to figure out the plan, who’s taking the lead, who will do what and the personalities of the players.
And then a magical moment happens when the team just clicks. The plan is in place. Everyone knows what they need to do and they do it.
That’s what happened with our team this year, and they did a magnificent job.
A big kudos to our campaign co-chairs this year Karen Swain and Ian Alexander who built a strong team and whose positive support and leadership guided them to their goal.
And a big shout out to Jessica Schonewille on my team who is one of the hardest working volunteers and supporters of the campaign I know, and who came in every day this week despite having bronchitis to do her part. You’re the best.
Final notes
- To learn more about the important work United Way does in your community to change lives locally, visit your local United Way website. If you haven’t given to this year’s campaign yet, give now.

