The secret to driving up vaccination rates in Canada

Poster of Peterborough Public Health Unit marketing campaign, Get a Shot to Take a Shot

Every day, we track the numbers, both good and bad–the number of COVID cases and people in the ICU (our hearts go out to you friends in Alberta), and on the positive side, the percentage of people who have been vaccinated. In our region, we’re doing well, ahead of average at 82% fully vaccinated and on track to hit a 90% vaccination rate by November.

The Ontario government decision to introduce vaccination passports has had an impact on vaccination rates, but not necessarily in the way people anticipated. The philosophy was, make people show proof of vaccination for workplaces, bars, restaurants and concerts, and they’ll get the shot.

And while that has no doubt encouraged some people to roll up their sleeves, it was reported in our local paper this week that 136 healthcare workers at Kingston Health Sciences Centre are at risk of losing their jobs for not getting vaccinated. As for dining in restaurants, people have made out just fine eating at home, grabbing take-out or dining on patios this past eighteen months, so it’s unlikely a vaccine passport would be enough to make them change their mind.

Clearly Canadians need a jolt, something that would strike at the very fibre of their being, so critical to their daily lives to make them roll up their sleeves.

A few weeks ago, I was standing in Shopper’s Drug Mart looking for a birthday card when I overheard two guys talking. The one father said, “Yeah, we heard they had a clinic here today, he needed to get the COVID shot for hockey, they won’t let him on the ice without proof of vaccination.”

And then it hit me. Hockey will drive up vaccination rates in this country. Because every kid over 12, every parent, coach, brother, sister, aunt, uncle and grandparent who love to watch their kids play the game need to be vaccinated to enter an arena.

If there is one thing Canadians love and can’t live without, it’s hockey. The smart people at the Peterborough Health Unit figured this out. They’ve partnered with the Peterborough Petes hockey team, to offer Peterborough residents the chance to win free hockey tickets if they get a COVID shot in the next two months in their ‘Get a Shot to Take a Shot’ campaign.

Yes, hockey will be our salvation. Thank god for hockey.

So in the spirit of the greatest game on earth, be a team player, take your best shot, and stay off the COVID injured list.

This week’s blog post is dedicated to our good friends Keith and Betty-Jean who visited with us this past weekend. Keith and Betty-Jean were two of the first hospitalized COVID patients in Ontario in March 2020. This weekend, they shared their COVID story with us. They count themselves lucky to be alive today. Take this disease seriously, people. Get the shot.

Our friends Betty-Jean and Keith, COVID survivors
Our friends Betty-Jean and Keith, COVID survivors

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